Our Story
A communion of eccentrics who get bored with
the ordinary. Their game: putting that “extra” to it.
Every disruption begins with a hint of irregularity. Our story of creative disruption began in 2015, when two eccentric elements (read: people) collided in design school. Each brought distinct creative strengths: Murtaza with his ideas and narratives, and Sumair with his stellar visual storytelling.
Together, they founded Entropy Interactive—a creative studio born from the desire to disrupt convention and push the boundaries of creativity just a little further.


Our Story
Every disruption begins with a hint of irregularity. Our story of creative disruption began in 2015, when two eccentric elements (read: people) collided in design school. Each brought distinct creative strengths: Murtaza with his ideas and narratives, and Sumair with his stellar visual storytelling.
Together, they founded Entropy Interactive—a creative studio born from the desire to disrupt convention and push the boundaries of creativity just a little further.
Stations Across the Globe
Dubai – Karachi – Houston – Waterville
Years of Visual Storytelling
Content, Design, Production
Tech Since 2017
Satisfied Customers
25+ Industries
Projects Completed & Delivered
Great Results — satisfied Customers

Murtaza Irfan Ali
Co-Founder

Saleha Abbasi
Concepts & Ideation

Sumair Masroor
Co-Founder
Team that
Creates Chaos.

Mustafa Salim
Performance Marketing
The Problem/Brief
Disturb the Pattern.
Research
Decode the Chaos.
How We Work
Ideation
Ignite the Unexpected.
Experimentation
Channel the Entropy.
Solution