Our Story

A communion of eccentrics who get bored with
the ordinary. Their game: putting that “extra” to it.

Every disruption begins with a hint of irregularity. Our story of creative disruption began in 2015, when two eccentric elements (read: people) collided in design school. Each brought distinct creative strengths: Murtaza with his ideas and narratives, and Sumair with his stellar visual storytelling.

Together, they founded Entropy Interactive—a creative studio born from the desire to disrupt convention and push the boundaries of creativity just a little further.

Our Story

Every disruption begins with a hint of irregularity. Our story of creative disruption began in 2015, when two eccentric elements (read: people) collided in design school. Each brought distinct creative strengths: Murtaza with his ideas and narratives, and Sumair with his stellar visual storytelling.

Together, they founded Entropy Interactive—a creative studio born from the desire to disrupt convention and push the boundaries of creativity just a little further.

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Stations Across the Globe

Dubai – Karachi – Houston​ – Waterville

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Years of Visual Storytelling

Content, Design, Production
Tech Since 2017

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Satisfied Customers

25+ Industries

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Projects Completed & Delivered

Great Results — satisfied Customers

Murtaza Irfan Ali

Co-Founder

Saleha Abbasi

Concepts & Ideation

Sumair Masroor

Co-Founder

Team that
Creates Chaos.

Mustafa Salim

Performance Marketing

I.

The Problem/Brief

Disturb the Pattern.

II.

Research

Decode the Chaos.

How We Work

III.

Ideation

Ignite the Unexpected.

IV.

Experimentation

Channel the Entropy.

V.

Solution

Craft the Shift.

Happenings

SEO Meets Creativity: How Design and Content Work Together

When businesses think of SEO, they imagine keywords and analytics. When they think of creativity, they picture design and storytelling.

From Idea to Impact: The Creative Process Behind Powerful Campaigns

Behind every memorable ad, viral post, or iconic brand message lies a carefully crafted creative process. Great campaigns don’t happen

Why Businesses Need a Creative Agency in the Digital Age

The digital age has reshaped how businesses grow, market, and connect. With consumers exposed to thousands of brand messages daily,

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